Size: 80,000 square feet
Status: Completed 2012
Program: Interior remodel of an office/factory building
J.W. Speaker Whitney Drive
The remodel of the JW Speaker Corporation’s office and factory demonstrates the successful translation of a newly established brand identity applied to an existing space. This 1960s industrial building was aesthetically outdated, tired & uninspiring to work in. Having set the bar high with a new primary office space nearby (J.W. Speaker Corporate Headquarters), we were presented with the challenge of enlivening the existing building with the same industrial aesthetic, thoughtful design and creative use of materials.
The office space was updated with a palette based on various shades of rich greens and oranges grounded by grey neutrals. Spaces were heightened by removing the drop ceilings to expose the metal and concrete decks, as well as to highlight the HVAC, electrical and plumbing. Stained plywood with exposed fasteners was utilized in lieu of drywall in some areas, as well as cork for sound absorption and functionality. Ash wood paneling, which was kiln dried to give it a rich through-color that also can be left unfinished, was used to balance the cooler qualities of metal and concrete. Countertops and window sills employed a 100% recycled paper product, which is warm, durable, and has a natural variation of character. The cafeteria and training room were updated with durable and sustainably-minded finishes, such as colorful rubber flooring with cork and walnut shells, and cost-effective plastic laminate with recycled paper & banana fibers.
One aspect of the company’s culture is reinforcing the interconnection between office and factory work. To create a visual connection of not-separateness, the west wall of the second floor office was opened up to view the factory. By making the three entrances larger and more transparent, employees feel more inclined to use whichever is most convenient, thus allowing more chances to cross paths.